By Victoria Coren
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Rattling. half 3 thirteen THE MONEYMAKER MIRACLE ‘The viewers didn’t song in to determine a major show of highbrow skill. they simply desired to watch the money. ’ – Martin Scorsese, Quiz express abruptly, each person sees the possibility of the web. it will possibly make international champions! they're signing as much as PokerStars of their millions. not only for subsequent year’s WSOP satellites; they're taking part in particular on-line tournaments, funds video games, loose video games, single-table, multi-table, heads-up. past due evening Poker was once the 1st scatter of gunpowder, web expertise fattened the pile, and Chris Moneymaker’s win is the spark required for a world explosion. New poker websites are introduced on a daily basis. And their vendors observe, post-Moneymaker, the price of placing a human face on their product. Endorsement. Memorability. responsibility. The poker language of flops, straights, deuces, cowboys and transport the sherbert to Herbert is all of sudden being diluted through words like ‘target advertising and marketing’ and ‘brand awareness’. therefore, the Hendon Mob get the sponsorship deal they dreamed of. It isn’t with a beverages corporation or a motor vehicle enterprise finally: the net is the longer term. yet, after all, it was once continually the longer term and the long run is now. The 4 boys comply with put on trademarks for the Prima Poker community, write on-line diaries, make promotional appearances and feature their tournaments backed world wide. In January, they signal the 1st million-dollar agreement in poker. now not do specialist gamers fight to explain themselves as ‘businessmen’ or ‘jewellers’: they exhibit their actual way of life with delight, inspiring envy and fascination instead of pity. New dwell tournaments are being created throughout Europe and the USA. Poker is unexpectedly mainstream, performed at dinner events, written approximately in magazines and mentioned at water-coolers. Holdem is the one variation going. Even within the Vic, the Omaha and 7 Stud video games are death. The regulars are sniffing the wind of switch and understand that Holdem is what the children are looking to play. If there are eggs round, we'd like them cracking up in our online game. i would have felt an autumnal shiver, as our cab drove again in the direction of McCarran airport, yet for poker it truly is a brand new college time period: the 1st time period of 12 months 0. ♠ Sportsmen, actors, pop stars and aristocrats are combating for seats, as though it have been a around of musical chairs at Elton John’s celebration. while Channel four made star overdue evening Poker with Amis and Alvarez and Gervais, 3 years in the past, it took painstaking study to drum up six gamers, of whom have been mere authors and a 3rd was once not more than a journalist. yet this can be the fall of Anno Moneymaker. without notice, there are adequate recognized poker lovers to make a whole novelty television sequence, with forty two gamers and a corpulent £25,000 first prize. this can be famous person Poker membership. The studio is a tangle of unusual juxtapositions. Britain’s largest cleaning soap big name, soiled Den, is able to do conflict with mutton-chopped racing pundit John McCririck. international snooker champion Mark Williams and royal stepson Tom Parker Bowles are getting ready, in all seriousness, to tackle ventriloquist Roger de Courcey.