By Ellen F. Brown
Margaret Mitchell's Gone With the Wind: A Bestseller's Odyssey from Atlanta to Hollywood offers the 1st finished evaluation of ways this iconic novel turned a world phenomenon that has controlled to maintain the public's curiosity for seventy-five years. a number of Mitchell biographies and a number of other compilations of her letters inform a part of the tale, yet, earlier, no unmarried resource has printed the whole saga. This interesting account of a literary and dad tradition phenomenon tells how Mitchell's publication was once built, advertised, disbursed, and differently groomed for achievement within the 1930s—and the savvy measures taken considering the fact that then via the writer, her writer, and her property to make sure its longevity.
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Additional info for Margaret Mitchell's Gone With the Wind: A Bestseller's Odyssey from Atlanta to Hollywood
With out it, a writer can run full-page advertisements within the ny occasions and provide loose copies of a ebook in occasions sq. and locate no takers. 39 whereas the Macmillan tourists have been doing their half by means of spreading the be aware to the rank and dossier, Latham and Cole have been doing yeoman’s paintings to get the notice out on a countrywide and foreign scale. On a scouting journey to England that February, Latham frolicked selling long gone With the Wind to British publishers, hoping to discover one prepared to free up its personal variation of the publication. Having a British variation may lend Mitchell an air of import and credibility and upload a number of cash to the base line. The editor occupied with Macmillan’s London associate, Macmillan & corporation, Ltd. , the previous mother or father corporation of the yank publishing apartment and its present majority stockholder. even if the 2 organisations have been self sufficient corporations, they remained allies. The Bretts’ father and grandfather had labored heavily with the Macmillan relatives who managed the London condo, and the Brett brothers loved an outstanding operating dating with the more youthful new release of Macmillans. the hot York place of work generally gave London first likelihood to procure British rights on its books, and the London place of work lower back the prefer on its titles. Giving preferential remedy to an affiliated abroad publisher—known as “courtesy of the trade”—was a customary perform in these days. It used to be an effective process that allowed huge agencies with British and American opposite numbers prepared entry to a provide of latest books. while, the nice ol’ boy point of the perform stifled festival between publishers, artificially dampening the industry. Adversely affected have been the authors, who misplaced the chance for his or her paintings to be offered to the top abroad bidder. even though she by no means knew it, Mitchell might turn into one of the sufferers of this antiquated procedure. in the course of his stopover at, Latham spoke with either Harold and Daniel Macmillan, the 2 brothers who ran the London apartment, and defined long past With the Wind as an immense novel invaluable of targeted realization. regardless of the editor’s most sensible efforts although, the London condo couldn't be offered at the booklet sight unseen. The brothers could wait to work out the galleys. Sensing the Macmillans have been reluctant to again an unknown housewife-turned-author, Latham hedged his bets and touted the ebook to different British publishers. His major goal used to be the Glasgow enterprise of William Collins and Sons, which had lately obtained different titles that Macmillan London had grew to become down. Latham should have performed his paintings good simply because, by way of the tip of February, a number of British enterprises, together with Collins, have been queuing up for an opportunity to bid, all looking ahead to the Macmillan brothers to make up their minds. With Latham desirous about England, Cole attempted to seize the attention of the Book-of-the-Month membership, an incredible participant within the American publication distribution box. based in 1926, the membership was once a subscription carrier by which participants, a lot of whom lived in small cities without bookstores, may possibly know about and purchase new books through mail at discounted costs.